Marketing Specialist
About you
Barcelona, Catalonia, Spain
About you
As a Marketing Specialist, you are an ambitious and proactive individual with a passion for driving growth and innovation. Based in Barcelona, you will join our dynamic team at Ventana Companies, Inc. You’ll work closely with the marketing team to execute campaigns, manage social media accounts, and contribute to the overall marketing strategy. You thrive in a fast-paced environment and are eager to learn and grow your skills in various aspects of marketing.
Key Responsibilities
Social Media Management
- Develop, implement, and manage our social media strategy.
- Create engaging content across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
- Monitor and analyze performance metrics, making data-driven decisions to improve engagement and reach.
Content Creation
- Write compelling copy for websites, blogs, emails, and social media posts.
- Collaborate with the design team to create visually appealing marketing materials.
- Ensure all content aligns with our brand voice and messaging.
SEO and Website Management
- Optimize website content for search engines to improve organic search rankings.
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Update and maintain the company website, ensuring content is current and relevant.
Email Marketing
- Develop and execute email marketing campaigns.
- Create and manage email lists, segmenting audiences for targeted messaging.
- Analyze email campaign performance and optimize for better results.
Market Research and Analysis
- Conduct market research to identify trends, competitors, and opportunities.
- Analyze data to inform marketing strategies and decision-making.
- Prepare reports and presentations on marketing metrics and campaign performance.
Collaboration and Support
- Work closely with the marketing team to brainstorm and develop new ideas.
- Assist in organizing and promoting events, webinars, and other marketing initiatives.
- Provide support for ad hoc marketing projects as needed.
Desired Qualifications
Education and Experience
- Bachelor’s degree in Marketing, Communications, or a related field.
- 1-2 years of experience in marketing, internships, or related roles.
- Experience with social media management, content creation, and SEO is a plus.
Technical Skills
- Proficiency in social media platforms and tools (e.g., Hootsuite, Buffer).
- Knowledge of SEO best practices and tools (e.g., Google Analytics, SEMrush).
- Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot).
Personal Attributes
- Strong written and verbal communication skills.
- Creative mindset with an eye for detail.
- Ability to multitask and manage time effectively.
- Enthusiastic team player with a proactive attitude.
To apply, email Careers@VentanaCompanies.com with your CV and a brief explanation of why you think you would be a great fit for our team.